Privacy Policy
Last updated: 20/08/2026
Laneway Pilates respects your privacy. This policy explains what personal information we collect, how we use it and your rights under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Who we are
Laneway Pilates operates a reformer Pilates studio at 1/2 Percy St, Prahran VIC 3181, Prahran, Victoria. This policy covers lanewaypilates.com.au and our related booking and communication channels.
Contact for privacy matters: hello@lanewaypilates.com.au
Information we collect
We collect personal information you provide directly, and some information automatically when you use our website.
Information you give us
– Name, email address, phone number, and date of birth when you create a booking account
– Payment details, processed and stored by our booking platform and payment processor (we do not store full card details ourselves)
– Health or injury information you choose to share with instructors before or during class
– Messages you send us through contact forms, email, or social media
– Details you enter into offer or sign-up forms (e.g. our intro offer)
Information collected automatically
– IP address, browser type, device information, and pages visited, via website analytics
– Cookies and similar technologies used for site functionality, analytics, and advertising (see below)
How we use your information
We use your information to:
– Manage class bookings, memberships, and payments
– Communicate with you about bookings, studio updates, and offers
– Respond to enquiries
– Improve our website and services
– Run advertising campaigns and measure their effectiveness
– Meet legal and safety obligations (e.g. recording injury or health information relevant to your safe participation in class)
We only use health-related information for the purpose of delivering classes safely, and do not use it for marketing.
Bookings platform
We use Momence to manage class bookings, memberships, and payments. When you book a class or purchase a membership, your information is collected and stored by Momence on our behalf, subject to Momence’s own privacy policy. This includes your name, contact details, booking history, and payment information.
Cookies and tracking
Our website uses cookies and similar technologies to:
– Remember your preferences
– Understand how visitors use our site
– Measure and improve the performance of our advertising, including via Meta (Facebook/Instagram) and Google
If you interact with our ads on Meta or Google, or visit our site after clicking one of our ads, these platforms may collect information about that visit under their own privacy policies:
– Meta Privacy Policy: https://www.facebook.com/privacy/policy/
– Google Privacy Policy: https://policies.google.com/privacy
You can control cookies through your browser settings. Disabling cookies may affect some site functionality.
Sharing your information
We share personal information with:
– Momence, for booking, membership and payment processing
– Meta and Google, for advertising and analytics purposes
– Service providers who support our operations (e.g. email or website hosting)
– Government or regulatory bodies, where required by law
We do not sell your personal information.
Data storage and security
Your information is stored securely, primarily within systems provided by Momence, Meta, and Google. Where possible, we take reasonable steps to ensure data is protected against misuse, loss, and unauthorised access. Note that some of our service providers may store or process data outside Australia.
How long we keep your information
We retain personal information for as long as needed to provide our services, meet legal obligations, and resolve disputes. Booking and payment records are generally retained in line with Momence’s retention practices and applicable tax and record-keeping laws.
Your rights
Under the Australian Privacy Principles, you can:
– Request access to the personal information we hold about you
– Request correction of inaccurate information
– Ask us to delete your information, subject to legal or contractual obligations
– Opt out of marketing communications at any time (via the unsubscribe link in our emails, or by contacting us directly)
To exercise any of these rights, contact us at hello@lanewaypilates.com.au.
Complaints
If you believe we have mishandled your personal information, contact us first at hello@lanewaypilates.com.au so we can address it directly. If you’re not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au
Changes to this policy
We may update this policy from time to time. The “last updated” date at the top of this page reflects the most recent changes.
